SEO, or search engine optimization, can be tricky to understand. That’s because it’s such a broad term that applies to many different web design and strategy areas—but not all of them are created equal. To help you better understand your options, we’re going to break down standard SEO vs. eCommerce SEO so you can easily see the benefits of each one and choose the right one for your business!
Differences between standard SEO and eCommerce SEO
You should be aware of a few key differences between standard SEO and eCommerce SEO before deciding which one is right for your business. eCommerce SEO is more focused on product keywords, while standard SEO is more focused on brand keywords. eCommerce SEO also considers user intent when ranking products, while standard SEO does not. Additionally, eCommerce sites need to be well-structured and have a clear hierarchy to be successful, while standard sites do not need to be as structured. When you plan to start with SEO, start at https://www.icea-group.nz/local-seo/, where a free SEO audit is waiting for you.
The things you need to know about standard SEO
There are a few things you need to know about standard SEO before you can start optimizing your website. First, SEO stands for search engine optimization. This means that you’re working to improve your website’s ranking in search engine results pages (SERPs). You must use the right keywords and phrases on your website and in your content. You also need to ensure your website is well-organized and easy to navigate. It should be mobile-friendly, so it looks good on all devices. Google prefers websites with high page speeds, too, so loading your site quickly will increase its rankings. The last thing you want to do is create spammy links because these may get your site penalized by Google. Finally, it’s important not to overuse SEO tactics because Google might see this as spammy or unnatural linking and rank your site lower than it deserves.
The things you need to know about eCommerce SEO
You need to know a few key things about eCommerce SEO to make it work for your business. First, eCommerce SEO is all about optimizing your website for search engines. This means ensuring your site is easy to find and index and that your pages are relevant to the keywords people are searching for. You also want to ensure your pages are properly structured and formatted, so they’re readable by both humans and search engine crawlers. Lastly, you should be monitoring how well your efforts on these fronts have been paying off by using tools like Google Analytics or Moz Analytics. It’s important to remember that just because standard SEO practices will help with eCommerce SEO doesn’t mean they will be enough.
Common mistakes that affect your search engine rank
Not all SEO is created equal. There’s standard SEO, which generally applies to any website, and then there’s SEO optimization eCommerce, which is optimized specifically for online stores. So, which one is right for your business? Let’s take a look at some common mistakes that can affect your search engine rank
- Poor content: Websites with high-quality content are more likely to be ranked higher on the SERPs.
- No keywords in the title tag or meta description: Websites with relevant keywords in their title tags and meta descriptions will often rank higher than those without them.
- Outdated design: Sites with outdated designs may struggle to maintain rankings as competition increases yearly. Keep your site fresh by updating it regularly!
- Formatting errors: The most common formatting error found on websites is incorrect punctuation. It’s important to remember the rules of capitalization and punctuation when writing articles for SEO purposes.
- Page load time: Pages with a slow load time have lower rankings, so ensure yours doesn’t fall into this category.