Make Your Brand Stand Out with Signature Displays

Jadon Lawson
It takes approx. 3 minutes to read this article
Make Your Brand Stand Out with Signature Displays

Your company’s conference presentation is a major opportunity to make an impression with your peers and customers. What better way to make an impression than with eye-catching displays that speak to your brand’s message? Having the right visuals to accompany your conference presentation can truly set your business apart. The most popular choice? Signature displays.

Why Signature Displays?

Signature displays offer a versatile solution that helps make a company’s message more engaging. Displaying products in unusual and interesting ways, for example, can highlight your company’s offerings and capabilities. Large wall art is another way to capture your brand’s signature look, featuring either large images of your products or key messaging from your mission statement. Displays can also take the form of freestanding structures or ‘podiums’. No matter what design you choose, you’ll be able to draw attendees to your display and leave a lasting impression on them.

Develop Your Message

When creating a presentation for your company, the message should be your number one priority. Identify key concepts and messages that you want to share. From there, you can begin developing content that visually demonstrates your messaging. Choose high-quality images that reflect the professionalism and aesthetic of your brand, and be sure to include any branding or logos where possible.

Nail the Details

Before you go off and create your signature displays, think through all the details first. Start with sizing, so you know how big each element should be and if any large components need to be printed. Next, think through any sound components, and look into any audiovisual equipment that needs to be brought in. If any live demos or events will be happening in tandem, coordinate any other associated materials accordingly. Last but not least, check with your team or venue to see if there are any height or structural restrictions you need to adhere to.

Establish the Setup

Think through the sequence and pacing of your presentation. When possible, arrive at your presentation a day before and make sure the display looks exactly the way you want it to. Doing so will also give you time to check in with the team running the event and make any necessary changes. Then, just before your presentation begins, make sure any multimedia equipment is all set up and working, so there are no disruptions once you’ve started.

Putting together the perfect presentation does not have to be a difficult task. By incorporating signature displays into your presentation strategy, you’ll be able to deliver an unforgettable company presentation that both attracts customers and impresses peers.

Main photo: Pavel Danilyuk/

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